Maui Fire Department officials say a brush fire has consumed more than 50 acres of fallow sugar cane fields in the Pulehu area.
MFD reports the first alarm went off around 3:40 p.m. When crews arrived on the scene, they found three separate fires just off Pulehu and Omaopio roads.
Helicopters were conducting water drops before sundown. Four fire crews, three fire water tankers, along with dozers from Hawaiian Cement, County Public Works, and Goodfellow Brothers are on the scene.
As of 7:40 p.m., the fire continued to actively burn and was not contained.
Kihei residents are not at risk at this time for any evacuations, according to officials.
Any residents that may be affected by the smoke or have respiratory issues are asked to keep the windows and doors closed and if available, use air conditioning.
*This story has been updated.