Jollibee, Home of the Famous Chickenjoy, Continues U.S. Expansion with New Maui Store

Jollibee Maui located at 270 Dairy Road, Kahului, HI 96732 opens Friday, January 24. (Photo credit: Jollibee)

With a New Year comes new opportunities to satisfy your fried chicken cravings. Popular fast-food restaurant Jollibee is adding to its U.S. store count with the addition of two new Jollibees in one week. The brand will open its first store in Florida’s Tampa Bay area in the city of Pinellas Park on Friday, January 17, 2020 and its first store on the island of Maui on Friday, January 24, 2020.   

The new stores are part of the brand’s plans to grow to 150 stores in the U.S. by 2023. Jollibee Pinellas Park and Jollibee Maui are the 40th and 41st stores to open in the U.S. and arrive on the heels of the brand’s recent entrance into Arizona and further expansion across California. 2019 marked a record year for Jollibee in the U.S., as the company experienced unprecedented growth, outpacing the growth rate of the U.S. restaurant industry and exhibiting consistent double-digit growth in terms of same-store sales and profits. The company also opened the doors of its new North American headquarters in Los Angeles, California to accommodate its growing workforce and help meet its expansion goal in the U.S.

With Florida and Hawaii ranking among the top 10 states with the highest concentration of Filipinos, opening additional locations in new key areas in these states was an obvious decision for the company. Jollibee’s existing stores in Jacksonville, Florida and on Hawaii’s Oahu island have enjoyed much success and fans from outside these cities are clamoring to have a store in their neighborhood.

“We cannot wait to welcome Jollibee fans who have long waited for their turn to finally have Jollibee in their area, in addition to welcoming new foodies intrigued by our unique menu, which we fondly describe as a joyous mash-up of Western comfort food and Asian flavors,” said Beth Dela Cruz, President of Jollibee Foods Corporation North America, Philippine Brands Group. 

Though Jollibee already has four locations on the island of Oahu, the brand is expanding to Maui to give fans and newcomers living there an easier way to get their Chickenjoy and further add to the already vibrant food scene on the island.

Expect those around Maui to triumphantly exclaim, “It’s Our Turn!” as they celebrate the arrival of Jollibee in the area. Jollibee is known as the ‘Home of the Famous Chickenjoy’ so a visit to the store would be incomplete without it. The restaurant’s Chickenjoy is delicately hand-breaded and made with a secret marinade to make it crispylicious on the outside and juicylicious on the inside. Also widely loved is the brand’s Jolly Spaghetti with its signature sweet-style sauce loaded with chunky slices of savory ham and hotdog, as well as Peach Mango Pie, craved for its delicious filling made with real Philippine mangoes enclosed in a light, crispy crust. Customers will also be able to try the U.S.-exclusive Chicken Sandwich, made with a 100% hand-breaded chicken breast fillet, a brioche bun, garlic aioli sauce, lettuce and tomatoes.

In honor of the brand’s arrival in Maui, Jollibee will offer an exclusive tasting for select fans at each store the day before the store opens to the public. On opening day, Jollibee will also be giving away exclusive collectible items and fan-favorite products. Fans can head to Jollibee USA’s Facebook and Instagram pages for more details.

Jollibee store openings in the U.S. and across the globe have been known to draw massive crowds as fans and curious newcomers alike queue up for hours and even days beforehand for a chance to be among the store’s first customers. At the chain’s most recent opening in Chandler, Arizona, the store welcomed thousands of customers on opening day with the first customer claiming her place in line on Christmas night, camping out for three days before the official opening—a new record in Jollibee’s U.S. openings.

The Maui store will open at 270 Dairy Road, Kahului, HI 96732. Store hours for opening day and beyond are 9:00 AM to 10:00 PM, local time.

Jollibee is the flagship brand of Jollibee Foods Corporation’s 15 brands. JFC is one of the world’s largest and fastest growing Asian restaurant companies with more than 5,800 stores in 35 countries.

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